MARKETING

Coca-Cola’s global Chief Marketing Officer believes that AI will revolutionize the field of marketing

The competition watchdog is ‘unlikely’ to determine that supermarket loyalty pricing misleads consumers

Google partners with NBCU to become the Official Search AI Partner of Team USA

Three innovative ad formats from Disney, YouTube, and Instacart: What marketers need to know

Netflix and Google collaborate to introduce a shoppable feature in the series ‘Emily in Paris’

Unilever’s CEO reports that a more streamlined business approach is resulting in ‘enhanced’ growth

Google is discontinuing Smart Campaigns and transitioning to Performance Max as the preferred advertising solution

How to Achieve Quicker SEO Results

How brands like Heinz and Heineken managed to integrate themselves into ‘Deadpool & Wolverine’